"Direct-to-Consumer Advertising" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings)
. Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Advertising that directly targets consumers of certain products such as pharmaceuticals.
- Direct-to-Consumer Advertising
- Advertising, Direct-to-Consumer
- Direct to Consumer Advertising
- Direct-to-Consumer Marketing
- Direct to Consumer Marketing
- Marketing, Direct-to-Consumer
Below are MeSH descriptors whose meaning is more general than "Direct-to-Consumer Advertising".
Below are MeSH descriptors whose meaning is more specific than "Direct-to-Consumer Advertising".
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