Direct-to-Consumer Advertising
"Direct-to-Consumer Advertising" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Advertising that directly targets consumers of certain products such as pharmaceuticals.
| Descriptor ID |
D000067088
|
| MeSH Number(s) |
J01.219.687.274.500
|
| Concept/Terms |
Direct-to-Consumer Advertising- Direct-to-Consumer Advertising
- Advertising, Direct-to-Consumer
- Direct to Consumer Advertising
- Direct-to-Consumer Marketing
- Direct to Consumer Marketing
- Marketing, Direct-to-Consumer
|
Below are MeSH descriptors whose meaning is more general than "Direct-to-Consumer Advertising".
Below are MeSH descriptors whose meaning is more specific than "Direct-to-Consumer Advertising".
This graph shows the total number of publications written about "Direct-to-Consumer Advertising" by people in this website by year, and whether "Direct-to-Consumer Advertising" was a major or minor topic of these publications.
To see the data from this visualization as text,
click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2017 | 6 | 0 | 6 |
| 2018 | 0 | 1 | 1 |
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Below are the most recent publications written about "Direct-to-Consumer Advertising" by people in Profiles.
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Ban on sale of energy drinks to children. BMJ. 2018 Sep 19; 362:k3856.
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Neuromarketing empirical approaches and food choice: A systematic review. Food Res Int. 2018 06; 108:650-664.
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Re: Association Between Direct-to-consumer Advertising and Testosterone Testing and Initiation in the United States, 2009-2013. Eur Urol. 2017 11; 72(5):853.
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Effect of Direct-to-Consumer Advertising on Statin Use in the United States. Med Care. 2017 08; 55(8):759-764.
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A review of DTCA techniques: Appraising their success and potential impact on medication users. Res Social Adm Pharm. 2018 Mar; 14(3):218-227.
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Association Between Direct-to-Consumer Advertising and Testosterone Testing and Initiation in the United States, 2009-2013. JAMA. 2017 03 21; 317(11):1159-1166.
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Social media for arthritis-related comparative effectiveness and safety research and the impact of direct-to-consumer advertising. Arthritis Res Ther. 2017 03 07; 19(1):48.