"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
| Descriptor ID |
D040241
|
| MeSH Number(s) |
J01.219.687.750 N05.300.430.500.500
|
| Concept/Terms |
|
Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in this website by year, and whether "Social Marketing" was a major or minor topic of these publications.
To see the data from this visualization as text,
click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2006 | 1 | 0 | 1 |
| 2008 | 1 | 0 | 1 |
| 2017 | 1 | 1 | 2 |
| 2021 | 0 | 2 | 2 |
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Below are the most recent publications written about "Social Marketing" by people in Profiles.
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Effect of Physician-Delivered COVID-19 Public Health Messages and Messages Acknowledging Racial Inequity on Black and White Adults' Knowledge, Beliefs, and Practices Related to COVID-19: A Randomized Clinical Trial. JAMA Netw Open. 2021 07 01; 4(7):e2117115.
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COVID-19 vaccine hesitancy: the five Cs to tackle behavioural and sociodemographic factors. J R Soc Med. 2021 06; 114(6):295-298.
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Cutting Through the Noise: Predictors of Successful Online Message Retransmission in the First 8 Months of the COVID-19 Pandemic. Health Secur. 2021 Jan-Feb; 19(1):31-43.
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Challenges for plastic surgeons and estheticians during COVID-19: A Twitter study. J Plast Reconstr Aesthet Surg. 2021 05; 74(5):1101-1160.
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Job Tension and Emotional Sensitivity to COVID-19 Public Messaging and Risk Perception. Popul Health Manag. 2021 04; 24(2):182-189.
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Fate of a food nudging intervention during the Corona-pandemic: unexpected shopping ban on a small clinic bistro. Eur J Clin Nutr. 2021 01; 75(1):209-211.
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Aboriginal Community Controlled Health Organisations are taking a leading role in COVID-19 health communication. Aust N Z J Public Health. 2020 08; 44(4):251-252.
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Social marketing approaches to nutrition and physical activity interventions in early care and education centres: a systematic review. Obes Rev. 2017 12; 18(12):1425-1438.
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Consensus on Bridges for Barriers to Insulin Therapy. J Assoc Physicians India. 2017 Mar; 65(3 Suppl):23-30.
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Direct to confusion: lessons learned from marketing BRCA testing. Am J Bioeth. 2008 Jun; 8(6):5-8.